Children
Reports
US Kids and Digital 2018
Mostly lacking smartphones and largely excluded from social networking, kids (i.e., those younger than teens) still manage to rack up a lot of screen time in their distinctive digital lives.
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Interviews
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
Dylan Collins
CEO
SuperAwesome
Charts
There are 1006 charts about 'Children'
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US Wearable User Growth, by Age, 2019 (% change)
Which Devices Do Children in Canada Own? (% of respondents, by age, May 2018)
What Types of Rules Do Parents in Canada Have Regarding Children's Digital Usage? (% of respondents, May 2018)
How Do US Smartphone Shoppers Use Their Phone In-Store? (% of respondents, Sep 2018)
How Often Do US Mother Smartphone Users Purchase Toys Digitally? (% of respondents, Oct 2018)
More On: Children
See AllThe Digital Video Series: Kids & Teens | Infographic
Nov 26, 2018
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Where Do Former Toys 'R' Us Customers Shop Now?
Nov 15, 2018
Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.
The Smart Speaker Series: Kids & Teens | Infographic
Oct 29, 2018
Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.
What Toys Do US Boys vs. Girls Rank as Their Top Holiday Gift? (% of respondents, Oct 2018)
Oct 11, 2018
How Do US Children* Most Often Learn About the Toys They Want? (% of respondents, Oct 2018)
Oct 11, 2018
What Gifts Do US Parents Plan to Give Their Daughters vs. Sons for the Holidays in 2018? (% of respondents)
Sep 25, 2018
How Much Do US Internet Users Expect to Spend on 2018 Holiday Gifts? (% of respondents, by category)
Sep 19, 2018
How Much Do US Fathers vs. Mothers Expect to Spend on 2018 Holiday Gifts? (% of respondents, by category)
Sep 19, 2018
UK Child and Teen Internet Users Who Watch On-Demand TV, by Age, 2015-2018 (% of respondents)
Sep 03, 2018
