Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.View this Report
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
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What Are the Top Challenges for US CMOs in Effectively Managing Customer Experience in Their Company? (% of respondents, Aug 2019)
Marketing Budget Change in the Next 12 Months According to US CMOs, Aug 2014-Aug 2019 (% of respondents)
How Much of US CMOs' Budget Is Allocated to Mobile? (% of total marketing budget, Feb 2015-Aug 2019)
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Martech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.