Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.View this Report
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
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Which Digital Tools, Applications or Platforms Do Executives Worldwide Rely on to Manage Their Work Currently vs. in 5 Years? (% of respondents, Feb 2019)
How Much of Their Workforce Do CEOs Worldwide Plan to Train/Upskill in New Digital Capabilities? (% of respondents, Feb 2019)
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Martech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.