Brand Marketing
Reports
Advancing Marketing Attribution, Part 2
Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on business KPIs. But how do firms balance business KPIs with their channel-level ones? We share tips and best practices.
View this ReportInterviews
How US Brands Can Leverage Amazon for International Expansion
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
Daniel Knijnik
Co-Founder and CEO
Quartile
Charts
There are 459 charts about 'Brand Marketing'
Most Recent Charts
US Industry Professionals* Who Say Brand Safety Is a Serious Problem for Their Marketing Efforts, 2017 & 2018 (% of respondents)
Which Platform Do US Industry Professionals* Think Is Currently the Most Brand Safe? (% of respondents, Nov 2018)
How Do US Industry Professionals* Rate the Efforts of Select Platforms to Improve Brand Safety? (% of respondents, Nov 2018)
What Industry Challenges Do UK Digital Media Professionals See Becoming a Greater Concern in 2019? (% of respondents)
How Do Companies Build Trust in Their Brand According to Marketing Professionals in France? (% of respondents, April 2018)
More On: Brand Marketing
See AllWho Cares About Brand Safety?
Mar 10, 2019
Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.
Facial Recognition Brings Opportunity ... and Privacy Concerns
Mar 06, 2019
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.
Strong Threats to Digital Ad Budgets in 2019 According to US Digital Media Professionals* (% of respondents)
Jan 29, 2019
Millennials Want Brands to Be Socially Responsible
Jan 28, 2019
Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.
How Much Do UK and US Marketers Plan to Invest in Branded Visual Content in 2019? (% of respondents)
Jan 28, 2019
How Much Are US Brands Spending Monthly on Amazon Advertising? (% of respondents, Sep 2018)
Jan 23, 2019
