Our two-part attribution series focuses on holistic attribution. It explores best practices for implementing attribution at the organizational level and balancing channel- and company-level KPIs.View this Report
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
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There are 205 charts about 'Brand Marketing'
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What Types of Digital News Articles Are Ads Served Next to that Violate Brand Safety Among Brands Worldwide? (% of digital news stories analyzed by Cheq, Jan 2018-Mar 2019)
Level of Importance of Select Media Types in Helping Companies in North America Achieve Their Overall Marketing Priorities, Sep 2018 (% of respondents)
How Significant a Role Do Select Media Types Play in Helping Companies in North America Achieve Their Overall Business Priorities? (% of respondents, Sep 2018)
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Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
May 01, 2019
According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.
Are Marketers Being Realistic About Their Customer Experience?
Apr 16, 2019
In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.
Who Cares About Brand Safety?
Mar 10, 2019
Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.
Facial Recognition Brings Opportunity ... and Privacy Concerns
Mar 06, 2019
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.