Brand Marketing
Reports
Digital Display Advertising 2019
Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.
View this ReportMore Reports
See AllDirect-to-Consumer Brands 2019
How Digital Natives Are Disrupting Traditional Brands and Retailers
Policing Video Content on YouTube, Facebook and Twitter
Platforms’ New Efforts to Block Offensive Clips Explained
Understanding Customer Engagement
How to Map and Make Sense of the Metrics that Matter
Interviews
How US Brands Can Leverage Amazon for International Expansion
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
Daniel Knijnik
Co-Founder and CEO
Quartile
Charts
There are 430 charts about 'Brand Marketing'
Most Recent Charts
What Is the Most Important Attribute in Building Consumer Trust in Their Brand for Companies Worldwide? (% of respondents, Nov 2018)
What Do Companies Worldwide Think Will Be the Future of Convenience vs. Role of Brand? (% of respondents, Nov 2018)
How Do Companies Worldwide View Brand Social Commitment? (% of respondents, Nov 2018)
How Do US Digital Media Professionals Use Image Recognition Technology at Their Companies? (% of respondents, July 2018)
What Problems Do US Digital Media Professionals Think Image Recognition Will Never Be Able to Solve? (% of respondents, July 2018)
More On: Brand Marketing
See AllLive TV Isn’t Ready for Programmatic Yet
Dec 26, 2018
Programmatic buying for TV is still developing, and two issues the industry is still grappling with are brand safety and viewer experience. eMarketer’s principal analyst Lauren Fisher spoke with David Dworin, vice president of advisory services at TV supply-side platform (SSP) FreeWheel, about the areas of opportunities for programmatic enablement of linear TV advertising.
Direct-to-Consumer Brands Upended Retail—Now They’re Changing the Agency Model
Dec 19, 2018
Direct-to-consumer (DTC) brands such as Warby Parker, Casper and Everlane have shifted how brands interact with their customers. By cutting out the middleman and establishing online relationships with customers directly, guaranteeing swift delivery and painless buying experiences, as well as positioning themselves as a better alternative to the status quo, DTC brands are carving out a new retail experience.
How Valuable Is Branded Content and Integrated Marketing to US TV Advertisers? (% of respondents, July 2018)
Dec 12, 2018
Do PR Stunts Boost Brand Perception?
Dec 10, 2018
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.
Consumers Say Brands Ask for Too Much Information
Dec 07, 2018
Gating content and offers can provide marketers with valuable data for lead generation. However, asking for too much information can turn users off from a brand.
How More Brands Are Reacting to Increased Online Competition
Dec 05, 2018
While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.
US Publishers and Brand Marketers that Collect Audience Data, Nov 2018 (% of respondents)
Nov 19, 2018
