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Xaxis CEO: Data Privacy Concerns Driving In-Housing Activity for Some Advertisers

Xaxis CEO: Data Privacy Concerns Driving In-Housing Activity for Some Advertisers

Apr 30, 2019

With consumer privacy concerns at an all-time high and US regulation a certainty, advertisers must shift from a "bigger data is better data" mentality to a more mindful data-driven marketing focus. We spoke with Nicolas Bidon, CEO of WPP’s agency trading desk Xaxis, about how this transition inevitably leads to in-housing for some marketers—and why that’s not necessarily a bad thing.