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Publishers Can Engage Advertisers with Data Consulting

Jan 23, 2019

To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.

Marketers Are Ramping Up Data Management Investments

Jan 08, 2019

With spend on marketing technology increasing, many marketers are investing more dollars into data management products.

Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?

Jan 07, 2019

Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.

Five Charts Showing Marketers' Views on Working With Vendors

Dec 27, 2018

Marketers rely heavily on third parties for analytics and technology building. Many are looking to trim their overall vendor counts when it comes to demand-side platforms and supply-side platforms, but are looking for new partners for customer data platforms, while others are building their own tech in-house.

Five Charts Explaining the State of Third-Party Data

Dec 26, 2018

Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.

Why Are Some Publishers Selling Their Data?

Dec 11, 2018

Some media companies are finding that they can create new revenue lines by selling their data.

Why Data Is Key to Retail Success

Dec 11, 2018

With store closures and bankruptcies—Toys 'R' Us, Sears and Brookstone, to name a few—showing no signs of letting up, it raises the question of what sets a successful retailer apart from the rest.