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Xaxis CEO: Data Privacy Concerns Driving In-Housing Activity for Some Advertisers

Xaxis CEO: Data Privacy Concerns Driving In-Housing Activity for Some Advertisers

Apr 30, 2019

With consumer privacy concerns at an all-time high and US regulation a certainty, advertisers must shift from a "bigger data is better data" mentality to a more mindful data-driven marketing focus. We spoke with Nicolas Bidon, CEO of WPP’s agency trading desk Xaxis, about how this transition inevitably leads to in-housing for some marketers—and why that’s not necessarily a bad thing.

Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives

Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives

Apr 07, 2019

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).

Data Managers Feel Overwhelmed by Abundance of Tools

Data Managers Feel Overwhelmed by Abundance of Tools

Mar 20, 2019

Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.