Baby Boomers
Reports
Younger Baby Boomers as Digital Users
Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
View this ReportInterviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 2491 charts about 'Baby Boomers'
Most Recent Charts
How Much US Do Consumers Plan to Spend on Valentine's Day and How Much Do They Expect Their Partner to Spend? (by age, Jan 2019)
US Internet Users Who Use* Dating Web Sites/Apps, by Demographic, Jan 2018 (% of respondents in each group)
Adults in Select Countries Who Own a Smartphone, by Demographic, Summer 2018 (% of respondents in each group)
Adults in Select Countries Who Use Social Networks, by Demographic, Summer 2018 (% of respondents in each group)
What Value Perceptions Do US Shoppers See in Digital Shopping? (% of respondents, by generation, Dec 2018)
More On: Baby Boomers
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How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, Feb 2019)
Feb 05, 2019

Which Activities Have US Smartphone/Tablet Owners Done Using Apps on Their Smartphone/Tablet in the Past Month? (% of respondents, by demographic, Feb 2019)
Feb 05, 2019

Which Select Activities Have US Smart Speaker Owners Done on Their Smart Speakers? (% of respondents, by demographic, Feb 2019)
Feb 05, 2019

How Interested Are US Internet Users in Using Visual Search* Retail Shopping Technology? (% of respondents, by demographic, Feb 2019)
Feb 05, 2019

How Interested Are US Internet Users in Making Purchases Using Smart Speakers? (% of respondents, by demographic, Feb 2019)
Feb 05, 2019

How Interested Are US Internet Users in Purchasing Products Through Social Media? (% of respondents, by demographic, Feb 2019)
Feb 05, 2019

How Interested Are US Internet Users in Using Self-Service Checkouts at Stores? (% of respondents, by demographic, Feb 2019)
Feb 05, 2019

Which Food and Beverage Products Have US Internet Users Purchased Digitally in the Past Month? (% of respondents, by demographic, Feb 2019)
Feb 05, 2019

How Long Can US Internet Users Comfortably Go Without Accessing the Internet? (% of respondents, Aug 2018)
Jan 30, 2019

How Much Time Do US Affluents Spend on Social Media Weekly? (weekly hours, by generation, June 2018)
Jan 28, 2019

How Much Time Do US Affluents Spend on Facebook Weekly? (weekly hours, by generation, June 2018)
Jan 28, 2019

US Affluents Who Always Set the Highest Privacy Settings on Their Social Media Accounts, June 2018 (% of internet users, by generation)
Jan 28, 2019

Are US Super Bowl Viewers More Likely to Bet on the Super Bowl than Any Other Sporting Event? (% of respondents, by generation, Jan 2019)
Jan 28, 2019

Did US Internet Users Spend More, Less or About as Much Money as They Expected to During the 2018 Holiday Shopping Season? (% of respondents, by demographic)
Jan 24, 2019
Older Americans Drive Growth of Wearables
Dec 13, 2018
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.