Baby Boomers
Reports
Younger Baby Boomers as Digital Users
Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
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Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 2353 charts about 'Baby Boomers'
Most Recent Charts
Are US Internet Users Comfortable with Nonhuman Customer Service Interactions*? (% of respondents, by age, Sep 2018)
How Much Time Do UK Digital Audio Listeners Spend Weekly Listening to Digital Audio? (hours, by demographic, Aug 2018)
How Often Do US Internet Users Plan to Use Their Mobile Device for 2018 Holiday Season Shopping? (% of respondents, by age)
Do US Internet Users Plan to Use a Wearable or IoT Device* to Make Purchases During the 2018 Holiday Season? (% of respondents, by age)
Do US Internet Users Plan to Use a Voice-Activated Smart Speaker* to Help Them Shop for Gifts During the 2018 Holiday Season? (% of respondents, by age)
More On: Baby Boomers
See AllOlder Americans Drive Growth of Wearables
Dec 13, 2018
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
The Digital Video Series: Baby Boomers | Infographic
Nov 29, 2018
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
How Important Is 5G to US Smartphone Users? (% of respondents, by age, Aug 2017 & Aug 2018)
Nov 12, 2018
Smartphone Ownership Among US Internet Users, by Age, Aug 2015-Aug 2018 (% of respondents)
Nov 11, 2018
Are Baby Boomers Using Smart Speakers?
Nov 01, 2018
This year, 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.
Which Smart Speaker Activities Have US Smart Speaker Users Done? (% of respondents, by age, Oct 2018)
Oct 30, 2018
Who Is Using Facebook in the US?
Oct 23, 2018
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
