Baby Boomers
Reports
Younger Baby Boomers’ Finances
Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.
View this ReportInterviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 873 charts about 'Baby Boomers'
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What Do UK Internet Users Think About the Added Value of Loyalty Programs? (% of respondents, by age, Summer 2018)
US Internet Users Who Have Used Car-Sharing, Electric Scooter or Bicycle Sharing Services, by Demographic, Feb 2019 (% of respondents in each group)
Which Purchase Method Will US Internet Users Use to Buy/Lease Their Next Car? (% of respondents, by demographic, Feb 2019)
Do US Internet Users Worry About the Amount of Time They Spend Using Their Mobile Phone? (% of respondents, by age, April 2019)
What's the Longest Amount of Time US Internet Users Have Intentionally Gone Without Using Their Mobile Phone? (% of respondents, by demographic, April 2019)
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Older Americans Drive Growth of Wearables
Dec 13, 2018
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.