This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.View this Report
In some B2B businesses, only a small subset of the customer base actually drives the largest portion of their profitability. Bain & Company's Mark Kovac explains how B2Bs can realign their growth strategy to existing accounts with the most potential.
Global Head of Commercial Excellence Group, Partner
Bain & Company
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