This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.
There are 397 charts about 'B2B Marketing'
Most Recent Charts
Top Priorities for Lead Nurturing Strategies to Achieve According to B2B Marketers Worldwide, July 2019 (% of respondents)
Tactics for Achieving Lead Generation vs. Lead Nurturing Strategies According to B2B Marketers Worldwide, July 2019 (% of respondents)
What Effect Does Content Personalization Have on Marketing Performance According to B2B Marketing Leaders Worldwide? (% of respondents, June 2019)
What Are the Most Challenging Factors of Content Personalization According to B2B Marketing Leaders Worldwide? (% of respondents, June 2019)
More On: B2B MarketingSee All
A Guide to the Top Three B2B Marketplaces: Amazon Business, Alibaba and Thomas
Aug 07, 2019
When a B2B company is starting to build or assess its current marketplace strategy, understanding the different marketplace options is a first step. For our “B2B Marketplaces 2019” report, we analyzed the top three B2B marketplaces in the US—Amazon Business, Alibaba and Thomas—along with an overview of what makes their platforms work for both buyers and sellers.
Alibaba Is Banking on US SMBs to Go Head-to-Head with Amazon
Jul 23, 2019
Twenty-year-old Chinese ecommerce giant The Alibaba Group is making moves to grow its US B2B business, allowing US-based small and medium-sized sellers to list goods on its B2B marketplace, Alibaba.com.