Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.
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What Are the Drivers of Personalization at US Companies? (% of respondents, by company type, March 2019)
Which Approach to Personalization Do US Companies Utilize? (% of respondents, by company type, March 2019)
What Are the Main Benefits US B2B Companies See from Personalization? (% of respondents, by company type, March 2019)
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How Are B2B Marketers Measuring Their Content-Driven Campaigns?
May 14, 2019
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.