Jason Williams, community director for B2B software management system Ipswitch, discusses how he coordinates across internal teams to deploy a loyalty strategy that gets customers talking.
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Timeline for Select Steps in the Buying Process According to US B2B Marketing Executives, June 2019 (% of respondents)
How Do US B2B Marketing Executives Describe the Change in Length of the Purchase Cycle? (% of respondents, June 2019)
Attitudes of Customers* Worldwide Toward Artificial Intelligence (AI), April 2019 (% of respondents in each group)
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How Are B2B Marketers Measuring Their Content-Driven Campaigns?
May 14, 2019
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.