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Percentage of Magazine Publishers Worldwide Overall Advertising Revenues From Native Advertising in 2017 vs. 2021* (% of respondents)
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
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Smaller Ad Players Gaining on BAT for Programmatic Share
Dec 12, 2018
Smaller ad players in China are nipping at the heels of Baidu, Alibaba and Tencent (BAT) as programmatic ad spending grows faster than expected. According to eMarketer’s latest programmatic ad forecast for China, category spending will increase more than 33% to ¥208.55 billion ($30.86 billion) in 2019.
Publishers Worry Programmatic Is Hurting Ad Prices
Dec 10, 2018
According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
Rewarded Video Helps Mobile Advertisers Move on from Impressions
Dec 06, 2018
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
Programmatic Digital Display Ad Spending in China, 2017-2020 (billions, % change and % of digital display ad spending)
Nov 30, 2018
Digital Video Ad Spending Share in China, Programmatic* vs. Nonprogrammatic, 2019 (% of total digital video ad spending)
Nov 30, 2018
How Dollar Shave Club Approaches Podcasting
Nov 27, 2018
The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.
Inertia Prevents Marketers from Re-Evaluating Their Spend
Nov 21, 2018
With digital marketing constantly evolving, marketers are frequently on the lookout for new tactics and technologies that could improve margins and increase revenue. But for those looking to change up how they evaluate their media spend, there are network effects and sunk costs that interfere.
How Digitization Affects TV Ad Sellers
Nov 20, 2018
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
How GroupM Utilizes Supply Path Optimization
Nov 16, 2018
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Share of US Publishers' Digital Ad Inventory Sold Programmatically vs. Direct in 2017 and Currently Allocated for 2018 and 2019 (% of respondents)
Nov 15, 2018
How Important Is Reducing the Number of Vendors/Partners They Work with to Brand Marketers in Europe and the US? (% of respondents, Spring 2018)
Nov 14, 2018
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
Nov 14, 2018
What New Ad Opportunities Are Marketers Worldwide Including in Their 2018 Holiday Season Advertising? (% of respondents)
Nov 14, 2018