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Facebook and Google Maintain Grip in UK Digital Ad Market

Oct 21, 2019

Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.

US TV Ad Spending Dips Amid Industry Changes

US TV Ad Spending Dips Amid Industry Changes

Oct 14, 2019

As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.

Google Dominates US Search, but Amazon Is Closing the Gap

Oct 14, 2019

The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.

Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges

Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges

Oct 08, 2019

Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we looked at connected TV’s limitations and what leaders in the industry think.

Germany Digital Video 2019

Germany Digital Video 2019

Sep 19, 2019

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.

UK Digital Video 2019

UK Digital Video 2019

Sep 19, 2019

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

Latin America Digital Video 2019

Latin America Digital Video 2019

Sep 19, 2019

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

Global Digital Video 2019

Global Digital Video 2019

Sep 19, 2019

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

US Digital Video 2019

US Digital Video 2019

Sep 19, 2019

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.