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Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Director of Enterprise Partnerships
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Media Ad Spending Growth of Top 3 Industries in China, Ranked by Media Ad Spending, April 2019 (% change vs. prior month)
Media Ad Spending Growth of Top 3 Industries in China, Ranked by Media Ad Spending Growth, April 2019 (% change vs. prior month)
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Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).