Ad Spending
Reports
Programmatic Advertising Beyond Display
Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.
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See AllFacebook’s 2018 Year in Review
And What to Expect for Usage, Advertising and Privacy in 2019
Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
Marketing with Stories on Facebook, Instagram and Snapchat
How Consumers and Marketers Are Using This Creative Format
Forecasts
- Addressable & Programmatic TV Ad Spending
- Amazon
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Native Ad Spending
- Programmatic Ad Spending
- Snapchat
- Social Network Ad Spending
- Total Media Ad Spending
Performance Metrics
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Retail Ecommerce Performance Benchmarks
- Search Marketing Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Search Marketing Performance Benchmarks, US
- Search Marketing Performance Benchmarks, Worldwide
Interviews
How GroupM Utilizes Supply Path Optimization
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Max Jaffe
Managing Partner, Programmatic Practice Lead
GroupM
Charts
There are 4008 charts about 'Ad Spending'
Most Recent Charts
Percentage of Magazine Publishers Worldwide Overall Advertising Revenues From Native Advertising in 2017 vs. 2021* (% of respondents)
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
Digital Video Ad Spending Share in China, Programmatic* vs. Nonprogrammatic, 2019 (% of total digital video ad spending)
More On: Ad Spending
See AllHow Many Marketers Use Snapchat and Instagram in the US?
Dec 13, 2018
While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms.
How Many Marketers in the US Use Facebook?
Dec 12, 2018
Despite all of the controversy surrounding Facebook, marketers are not leaving the platform. In fact, the number of US marketers using Facebook continues to increase.
Five Charts: The State of Attribution
Dec 03, 2018
Research shows that last-click attribution remains popular, multichannel attribution is gaining popularity and content marketing attribution is difficult to analyze.
How Dollar Shave Club Approaches Podcasting
Nov 27, 2018
The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.
Global Ad Spending Update
Nov 20, 2018
Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.
Is App-Install Fraud on the Rise?
Nov 19, 2018
Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.
Digital Ad Spending in China 2018
Nov 14, 2018
Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.
Retail Marketers Plan to Shift More Ad Spend to Amazon
Nov 12, 2018
According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.
Percent of TV Budget Allocated to the Upfronts in 2019 According to CMOs Worldwide (% of respondents)
Nov 12, 2018
Weibo Now Used by Nearly 25% of Population in China
Nov 08, 2018
Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.