Ad Spending
Reports
Q3 2019 Digital Video Trends
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
View this ReportForecasts
- Addressable & Programmatic TV Ad Spending
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Native Ad Spending
- Programmatic Ad Spending
- Retail & Ecommerce Sales
- Snapchat
- Social Network Ad Spending
- Total Media Ad Spending
Performance Metrics
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Search Marketing Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Search Marketing Performance Benchmarks, US
Interviews
Why Bring Programmatic to Traditional TV, OOH and Audio?
Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Amanda Martin
Director of Enterprise Partnerships
Goodway Group
Charts
There are 1347 charts about 'Ad Spending'
Most Recent Charts
Total Media Ad Spending Share Worldwide, by Media, 2018 & 2021 (% of total)
Top 10 Countries, Ranked by Total Media Ad Spending, 2018 & 2021 (billions)
Media Contributing the Most/Least to Total Media Ad Spending Growth Worldwide, by Amount Contributed, 2018-2021 (billions)
US Net Digital Ad Revenues at Amazon, 2018-2021 (billions, % change and % of total digital ad spending)
Net US Search Ad Revenue Share, by Company, 2017-2021 (% of total search ad spending)
More On: Ad Spending
See AllFacebook and Google Maintain Grip in UK Digital Ad Market
Oct 21, 2019
Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.
US TV Ad Spending Dips Amid Industry Changes
Oct 14, 2019
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.
Google Dominates US Search, but Amazon Is Closing the Gap
Oct 14, 2019
The growing US search ad market is dominated by Google. But Amazon and smaller players have the ad giant in their crosshairs. According to our latest US ad spending forecast, Google’s share of search ad revenues will drop, while that of Amazon will grow over the next two years.
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Oct 08, 2019
Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we looked at connected TV’s limitations and what leaders in the industry think.
Germany Digital Video 2019
Sep 19, 2019
This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.
UK Digital Video 2019
Sep 19, 2019
Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.
Latin America Digital Video 2019
Sep 19, 2019
This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.
Global Digital Video 2019
Sep 19, 2019
Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.
US Digital Video 2019
Sep 19, 2019
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
