Ad Spending
Reports
A Primer on Automating TV Buying
Putting together the automation requirements for programmatic TV.
View this ReportForecasts
- Addressable & Programmatic TV Ad Spending
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Mobile App Ad Spending & Revenues
- Native Ad Spending
- Programmatic Ad Spending
- Retail & Ecommerce Sales
- Snapchat
- Social Network Ad Spending
- Total Media Ad Spending
Performance Metrics
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Search Marketing Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Search Marketing Performance Benchmarks, US
Interviews
Why Bring Programmatic to Traditional TV, OOH and Audio?
Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Amanda Martin
Director of Enterprise Partnerships
Goodway Group
Charts
There are 4485 charts about 'Ad Spending'
Most Recent Charts
US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2021 (billions, % change, % of total programmatic and % of total RTB)
US Programmatic Direct Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)
US Mobile Programmatic Video Ad Spending, 2016-2021 (billions, % change and % of total programmatic video ad spending)
US Programmatic Digital Display Ad Spending, 2016-2021 (billions, % change and % of total digital display ad spending*)
US Open Exchange Digital Display Ad Spending, 2016-2021 (billions, % change and % of total programmatic digital display ad spending)
More On: Ad Spending
See AllPandora Appeals to Advertisers with 'Co-Listening' Data
Apr 23, 2019
More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.
In-House Analytics Platforms Help Data-Obsessed Agencies
Apr 18, 2019
One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.
Breaking Out Video Ads: Native vs. In-Stream
Apr 17, 2019
We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.
Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend
Apr 16, 2019
We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.
Should Ad Agencies Embrace Audits?
Apr 16, 2019
Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.
US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2021 (% of total programmatic video)
Apr 12, 2019
Digital Ad Revenue Gains Remain Elusive for Magazines and Newspapers
Apr 10, 2019
Newspapers and magazines have seen declining print revenues for years and hoped digital would make up for those losses. But even as the US digital ad market will grow by 19.1% this year to $129.34 billion, newspapers and magazines aren’t seeing increases nearly that big.
Top 10 US Auto Advertisers, Ranked by TV Ad Spending, January 1-March 1, 2019 (millions)
Apr 09, 2019
Breaking Down Mobile Video Ad Spending
Apr 08, 2019
This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile. But, even though it falls under the display umbrella, video is the only digital ad format where more ad dollars are still spent outside mobile channels.