Ad Spending

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Pandora Appeals to Advertisers with 'Co-Listening' Data

Apr 23, 2019

More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.

In-House Analytics Platforms Help Data-Obsessed Agencies

Apr 18, 2019

One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.

Breaking Out Video Ads: Native vs. In-Stream

Apr 17, 2019

We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.

Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend

Apr 16, 2019

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.

Should Ad Agencies Embrace Audits?

Apr 16, 2019

Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.

Digital Ad Revenue Gains Remain Elusive for Magazines and Newspapers

Apr 10, 2019

Newspapers and magazines have seen declining print revenues for years and hoped digital would make up for those losses. But even as the US digital ad market will grow by 19.1% this year to $129.34 billion, newspapers and magazines aren’t seeing increases nearly that big.

Breaking Down Mobile Video Ad Spending

Apr 08, 2019

This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile. But, even though it falls under the display umbrella, video is the only digital ad format where more ad dollars are still spent outside mobile channels.