A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Senior Trend Analyst
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Ad Blocking Penetration Among Internet Users Ages 18-34 in Select Countries in Western Europe and the US, by Age, 2019 (% of internet users)
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Ad Blocking Growth Is Slowing Down, but Not Going Away
Jul 26, 2019
Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, we’ve downgraded our estimates of the ad blocking population in France, Germany, the UK and US, as well as our forecast for future growth.