Technology
Reports
Getting Ready for 5G
5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.
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See AllAugmented Reality Marketing and Advertising 2018
Adding Virtual Value to the Real World
Blockchain’s Promise
How Blockchain Could Increase Transparency, Reduce Friction and Solve Audience Identity Challenges
10 Key Digital Trends for 2018
Our Predictions for What Will Matter to Marketers
Interviews
WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Alfredo Tan
Chief Digital and Innovation Officer
WestJet
Charts
There are 262 charts about 'Technology'
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How Likely Are Companies Worldwide to Implement Blockchain Technology in the Next Three Years? (% of respondents, Jan 2019)
Attitudes Toward Blockchain Technology According to Executives Worldwide, March 2019 (% of respondents)
What Are the Barriers to Increasing Adoption and Scale in Blockchain Technology According to Companies Worldwide? (% of respondents, March 2019)
Which Department Among Companies Worldwide Makes Key Business Decisions About Blockchain Activities? (% of respondents, March 2019)
On Which Blockchain Models Are Companies Worldwide Focusing Their Activities? (% of respondents, March 2019)
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Data Managers Feel Overwhelmed by Abundance of Tools
Mar 20, 2019
Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
Is Your Digital Transformation Headed for Failure?
Mar 04, 2019
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.
