Politics & Campaigns
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What to Know About Political Ad Spending Requirements Ahead of Canada's Federal Election
Aug 19, 2019
Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).
Political Ad Spend to Reach $6 Billion for 2020 Election
Jul 19, 2019
Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.
How Political Advertisers on Deadline Utilize Programmatic
Nov 05, 2018
The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.