Personal Care & Beauty
Reports
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
View this ReportInterviews
The Value of Working with Microinfluencers
Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.
Laura Brinker
Vice President, Beauty Brand Partnerships
Influenster
Charts
There are 324 charts about 'Personal Care & Beauty'
Most Recent Charts
Product/Service Categories that Digital Buyers in France Have Purchased Digitally, Dec 2018 (% of respondents)
Which Product Categories Have US Digital Buyers Purchased Digitally in the Past Month? (% of respondents, by demographic, June 2019)
Worldwide Retail Beauty Sales and Sales Growth, by Category, 2018 (billions and % change)
Worldwide Retail Beauty Sales and Sales Growth, by Country, 2018 (billions and % change)
What Types of Gifts Do US Internet Users Plan to Purchase for Father's Day*? (% of respondents, by category, May 2019)
More On: Personal Care & Beauty
See AllWhat's Driving Online Sales of Health, Personal Care and Beauty Products?
Jun 20, 2019
We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.
