Personal Care & Beauty
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.View this Report
Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.
Vice President, Beauty Brand Partnerships
There are 290 charts about 'Personal Care & Beauty'
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US Hispanic Social Media Users' Attitudes Toward Depictions of Beauty in Social Media, July 2019 (% of respondents)
What Are the Most Popular Product Categories UK Digital Buyers Purchased Digitally Last Christmas? (% of respondents, Feb 2018 & Feb 2019)
What Are the Most Popular Products that UK Digital Buyers Are Buying Digitally? (% of respondents, April 2019)
Adoption of New Marketing Approaches and Ad Technologies by Marketers in China and US Over the Next 3 Years, Jan-March 2019 (% of respondents)
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What's Driving Online Sales of Health, Personal Care and Beauty Products?
Jun 20, 2019
We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.