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Meal Kits Add to Grocery Ecommerce Trend, but Fail to Match the Early Hype

Apr 24, 2019

Busy, dual-income households increasingly demand time-saving meals, but don't want to sacrifice quality. For many, the go-to solution has been meal kits, which marketers have touted as healthy, convenient alternatives to traditional home cooking.

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content

Apr 22, 2019

According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.

Retail Apps Gain Real Estate on Shoppers’ Smartphones

Apr 15, 2019

Worldwide, shopping app downloads grew to 5.70 billion in 2018, up 9.3% over 2017, according to exclusive data from app analytics platform Apptopia. Google Play saw a 13.3% year-over-year increase in downloads to 3.30 billion, while Apple iOS saw gains of 4.2% to 2.40 billion.

Retailers Are Interested in, but Wary of, Location-Based Marketing

Apr 11, 2019

For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.

Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically

Apr 10, 2019

According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.