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As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
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How Many Times Per Week Do Internet Users in Brazil Watch/Access Esports Content? (% of respondents, Feb 2019)
Top 10 Digital Retailers, Ranked by US Retail Ecommerce Grocery Sales, 2018 (billions and % change vs. prior year)
Media Ad Spending Growth of Top 3 Industries in China, Ranked by Media Ad Spending, April 2019 (% change vs. prior month)
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What Retailers Need to Know About Boomers
Jun 23, 2019
Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.
What's Driving Online Sales of Health, Personal Care and Beauty Products?
Jun 20, 2019
We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.
Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?
Jun 17, 2019
US ecommerce grocery is the fastest growing product category online, and this year we estimate that US food and beverage ecommerce sales will grow 23% to $22.63 billion. Buy online, pick up in store (BOPUS) is one of the key drivers of this growth.
Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite
Jun 10, 2019
Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.
Five Charts: The State of Online Groceries
Jun 07, 2019
The online grocery space is immense and fast-growing, with players such as Walmart and Target leveraging their sizeable brick-and-mortar locations to take on Amazon. As the landscape continues to shift, here’s what marketers need to keep in mind.
Where Are D2C Brands Investing Their Marketing Dollars?
Jun 07, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C
Jun 04, 2019
As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether with hopes of selling to their customers directly.
Can a Circular Business Model Be a Profitable and Sustainable Approach for Your Brand?
Jun 02, 2019
The fashion industry, in its current state, is not environmentally sustainable. For this reason, companies have begun implementing circular business initiatives in attempts to appeal to conscious consumers and cut back on their carbon footprint. But a new study shows that these models may benefit only higher-priced players, leaving value markets in the dust.