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$1.5 Trillion Spending Power of US Hispanics Has a Caveat

$1.5 Trillion Spending Power of US Hispanics Has a Caveat

Aug 21, 2019

In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, the figure is expected to grow nearly $400 billion more by 2023.

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Aug 20, 2019

Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.

What to Know About Political Ad Spending Requirements Ahead of Canada's Federal Election

What to Know About Political Ad Spending Requirements Ahead of Canada's Federal Election

Aug 19, 2019

Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).

US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws

US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws

Aug 19, 2019

Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.

Gen Zers Are Turning to BOPUS for Instant Gratification

Gen Zers Are Turning to BOPUS for Instant Gratification

Aug 19, 2019

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge. Nearly two-thirds of US Gen Z shoppers, surveyed by the mailbox tech company in May 2019, reported using BOPUS within the past month.

Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK

Aug 18, 2019

The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.

AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience

Aug 15, 2019

Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.

Unboxing Prime Day 2019

Unboxing Prime Day 2019

Aug 14, 2019

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.

The Rise of Retailer- and Brand-Operated Marketplaces

Aug 12, 2019

Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Aug 09, 2019

Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.

As Digital Audio Advertising Heats Up, D2Cs Pivot to Podcasts

As Digital Audio Advertising Heats Up, D2Cs Pivot to Podcasts

Aug 08, 2019

US consumers dig digital audio, and as listenership heats up, so does advertiser investment. For direct-to-consumer (D2C) brands, podcasts are top-of-mind as they provide engaging and influential ad opportunities.

Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers

Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers

Aug 07, 2019

Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).

How Ratings and Reviews Guide Consumers

How Ratings and Reviews Guide Consumers

Aug 06, 2019

Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.

Search Is Retail's Fastest-Growing Ad Format

Search Is Retail's Fastest-Growing Ad Format

Aug 05, 2019

In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.