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Amazon Advertisers Still Focus Spending on Sponsored Products

Amazon Advertisers Still Focus Spending on Sponsored Products

Dec 15, 2019

For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.

For The Farmer's Dog, Word of Mouth Is Key to Customer Acquisition

Dec 04, 2019

After not seeing enough healthy pet food products in the market, Jonathan Regev and Brett Podolsky, co-founders of The Farmer’s Dog, set out to shake up the pet food industry with healthier homemade food designed specifically for different breeds, ages and sensitivities. We recently spoke with Regev, CEO of The Farmer's Dog, about the company’s current customer acquisition strategy and the role trial discounts play in acquiring new customers.

Returns Are Expected to Be Extra-Concentrated this Holiday Season

Returns Are Expected to Be Extra-Concentrated this Holiday Season

Nov 25, 2019

UPS is anticipating a surge of returns this holiday season, leading into the new year. According to the company, 1.6 million packages are expected to be returned daily the week of December 16 leading into Christmas. And a record-breaking 1.9 million returns are expected to take place on this year’s peak returns day—January 2—up 26% over last year.

Female Shoppers Are Getting More Comfortable with Secondhand Fashion

Female Shoppers Are Getting More Comfortable with Secondhand Fashion

Nov 18, 2019

More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.

Poshmark CMO on How Adaptive Leadership Skills and a Team-Centric Approach Fuel Success

Nov 17, 2019

When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.

The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships

Nov 11, 2019

We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.

Why Retailers Are Getting into Digital Media

Why Retailers Are Getting into Digital Media

Nov 05, 2019

While the lure of retail media is even stronger than it seems, retailers grapple with whether it’s a viable opportunity or a shiny new object to chase.