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What Retailers Need to Know About Boomers

What Retailers Need to Know About Boomers

Jun 23, 2019

Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.

What's Driving Online Sales of Health, Personal Care and Beauty Products?

What's Driving Online Sales of Health, Personal Care and Beauty Products?

Jun 20, 2019

We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.

Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?

Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?

Jun 17, 2019

US ecommerce grocery is the fastest growing product category online, and this year we estimate that US food and beverage ecommerce sales will grow 23% to $22.63 billion. Buy online, pick up in store (BOPUS) is one of the key drivers of this growth.

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Jun 10, 2019

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.

Five Charts: The State of Online Groceries

Five Charts: The State of Online Groceries

Jun 07, 2019

The online grocery space is immense and fast-growing, with players such as Walmart and Target leveraging their sizeable brick-and-mortar locations to take on Amazon. As the landscape continues to shift, here’s what marketers need to keep in mind.

Where Are D2C Brands Investing Their Marketing Dollars?

Where Are D2C Brands Investing Their Marketing Dollars?

Jun 07, 2019

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C

Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C

Jun 04, 2019

As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether with hopes of selling to their customers directly.

Can a Circular Business Model Be a Profitable and Sustainable Approach for Your Brand?

Can a Circular Business Model Be a Profitable and Sustainable Approach for Your Brand?

Jun 02, 2019

The fashion industry, in its current state, is not environmentally sustainable. For this reason, companies have begun implementing circular business initiatives in attempts to appeal to conscious consumers and cut back on their carbon footprint. But a new study shows that these models may benefit only higher-priced players, leaving value markets in the dust.