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Customer Service Expectations Are Evolving

Dec 13, 2018

Due to the growing number of channels available and younger consumers reaching adulthood, expectations for customer service have been changing.

Shoppers Still Need In-Person Interaction

Dec 12, 2018

Despite the ubiquity of online shopping, consumers still rely on face-to-face interaction in the path to purchase, whether it be for getting product information, seeing in-person demos or tracking down items in other stores.

Three Trends Driving Restaurant Delivery Growth

Dec 10, 2018

Food delivery, while once niche, is becoming more mainstream. This year saw the explosion of fast food giants like McDonald's and Burger King going all-in on digital ordering and delivery through partnerships with UberEats and Grubhub, momentum that's certain to continue throughout 2019.

Are Consumers Ready for a Cashless Society?

Dec 07, 2018

Direct-to-consumer brands like Everlane and Bonobos, fast casual grain bowl chain Sweetgreen and beauty salon Drybar are just a few businesses that have adopted a cashless model. But consumers aren't necessarily ready to do away with cash.

Successful AI Adoption Requires Clear Strategies

Dec 06, 2018

One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.

Who's Mobile Banking in the US?

Dec 06, 2018

This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates.

Who's Using P2P Payments in the US?

Dec 05, 2018

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

How Benefit Cosmetics Is Leveraging Instagram Stories

Dec 03, 2018

With its increased investment in Instagram Stories, Benefit plans to focus on both organic and paid content in 2019. And rising usage in swipe-up behavior—when a user swipes up on stories content and is taken to a landing page on the brand's website—is opening the door to new opportunities.

How Digitally Native Brands Will Shape Brick-and-Mortar Retail in 2019

Nov 29, 2018

The consumer retail economy, buttressed by low unemployment and rising wages, is experiencing its best growth since 2011. And despite the 2018 demise of old-retail stalwarts like Sears and Toys "R" Us, recent gains at retail aren’t only flowing in the direction of digital – although they do increasingly bear hallmarks of its influence.

Legacy Tech Delays Digital Transformation

Nov 26, 2018

For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.