Healthcare & Pharma
Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.View this Report
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
There are 288 charts about 'Healthcare & Pharma'
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Importance* vs. Expectations** of Data Privacy According to US Internet Users, by Company Type, Aug 2019 (% of respondents)
What Challenges Are US Healthcare Professionals Experiencing with Mobile Device Usage at Their Hospital? (% of respondents, June 2019)
Top 10 Health & Medical Websites Among US Internet Users, Ranked by Market Share of Visits, Aug 2019
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US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws
Aug 19, 2019
Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.