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Understanding Generation X as High Earners and Big (Stressed) Spenders

Understanding Generation X as High Earners and Big (Stressed) Spenders

Jul 25, 2019

The "forgotten" Generation X makes and spends more than other generations, but they're also financially stressed. So, it's important for marketers to understand how Gen Xers are prioritizing their money and why.

Give Millennials Some Credit

Give Millennials Some Credit

May 29, 2019

Retailers count on customers to spend money they don’t really have, with credit cards enabling this financial sleight of hand. Millennials fully participate in the practice, even as they start earning serious money. And they carry lots of credit card debt but are wary of carrying even more.